Omnichannel Activation
Connect Marketing and Commercial Activation Around the Customer Journey.
Growth happens across a connected customer journey — digital experiences, customer interactions, sales activity, partner engagement, and market touchpoints.
METIS helps organizations coordinate marketing and commercial activation so the right audiences, teams, and channels work together around the growth objective.
Beyond channel count
Omnichannel Is Bigger Than Marketing Channels.
In professional markets, growth is rarely created by one interaction. The customer journey may move through digital research, content engagement, conversations with sales, partner interaction, technical support, and continued relationship management.
METIS connects these touchpoints into a coordinated activation system.
Two connected areas
Marketing Activation + Commercial Activation.
The growth objective provides the center. Marketing activation and commercial activation connect around the customer journey.
Marketing Activation
Create relevant experiences that attract, engage, educate, and move audiences through the journey.
- Website and digital experiences
- Content
- Search
- Audience activation
- Ecommerce
- Email journeys
- Paid media
- Customer communications
Commercial Activation
Connect the people, partners, and operating teams that influence growth and help opportunities move forward.
- Sales representatives
- Distributors
- Branch teams
- Opportunity progression
- Inside sales
- Dealers
- Technical resources
- Partner support
Customer journey orchestration
Design the Journey Around What the Customer Needs Next.
METIS maps the customer journey across marketing and commercial touchpoints, then determines how audiences should move from awareness to engagement, consideration, action, adoption, and ongoing growth.
The journey can combine digital experiences, ecommerce, content, email, media, sales interaction, partner support, technical resources, and other commercial touchpoints — with each interaction designed to help move the relationship forward.
Discover
Create awareness and make the opportunity visible.
Engage
Help the audience understand relevance and value.
Advance
Connect the right commercial or technical action.
Convert / Adopt
Remove friction and help the customer take action.
Grow
Support repeat purchase, expansion, retention, and re-engagement.
The next best touchpoint may be a digital experience, a sales action, partner support, or a coordinated combination of all three.
Coordinated customer journey
The Journey Works Better When Marketing and Commercial Action Share the Same Context.
Marketing can create awareness, engagement, and demand. Commercial teams can progress relationships, solve application needs, and drive outcomes.
METIS connects the signals, actions, and experiences between them so the customer journey does not fragment when ownership shifts from one team or touchpoint to another.
The goal is not more channels. The goal is coordinated action across the places where growth decisions become outcomes.
See it in practice
See how a connected growth system improved activation, ecommerce adoption, and revenue performance for a multi-location building products distributor.
Coordinate the action
Bring Us the Growth Problem.
We’ll help determine what activation the opportunity requires.