Omnichannel Activation Engineered for B2B & B2B2C Growth
Designed for the complexity of B2B and the velocity of B2B2C—where unified data, personalization, and seamless channel integration deliver journeys that convert.
B2B Omnichannel Growth.
Activation without architecture creates activity.
Activation within architecture creates momentum.
Following Go-To-Market Strategy and unified data infrastructure, METIS operationalizes growth through coordinated omnichannel execution across digital, CRM, inside sales, and distribution ecosystems.
Omnichannel activation is the operational layer of the METIS Pro Growth Flywheel™ — where architecture, identity, and collaboration convert into measurable revenue performance.
Audiences are identity-resolved.
Journeys are sequenced across lifecycle stages.
Performance is measured against defined attribution and revenue models.
This is not channel expansion.
It is activation engineered for measurable growth.
From First Click to Forever—Build Journeys That Drive Growth.
At METIS, we design omnichannel systems that turn data into connections and customers into advocates.
Omnichannel activation is structured across lifecycle stages—from awareness and engagement through conversion and retention. Each stage compounds the next when identity, sequencing, and measurement operate as a unified system. When architecture and data are aligned, omnichannel becomes infrastructure — not activity.
1 – The Strategy Layer
From Awareness to Advocacy
We don’t think in campaigns—we think in connected experiences. Every customer touchpoint is part of a larger ecosystem designed to move audiences from curiosity to commitment.
Using unified data, AI-driven insights, and precision channel strategy, METIS helps brands identify, engage, and grow high-value audiences at scale—creating momentum that compounds across every stage of the funnel and manages the full customer lifecycle.
2 – The Sales Funnel in Motion
Awareness | Interest | Intent
Are you attracting new customers?
Your audience is everywhere—search, social, email, media, mobile, events, branch locations, and e-commerce. METIS unifies those signals to build precise, data-informed targeting that finds the right customer, at the right moment, with the right message. From the first impression to the decision point, your brand shows up with purpose and drives new customers into your sales funnel.
Acquire | Onboard
Are you closing leads? Onboarding first orders to ensure second ones?
Acquisition is only the beginning. We design onboarding experiences that make every new customer feel recognized and valued—driving faster adoption, deeper engagement, and reduced churn. Every message, every channel, every next step is intentional—guiding the customer toward a closed sale and lasting value.
Engage | Loyalty
Are you keeping customers engaged? Or stopping at leads?
Retention isn’t a metric—it’s a movement. Our omnichannel frameworks keep customers active, informed, and inspired through continual optimization, driving personalization, behavioral triggers, and cross-channel orchestration. The result? Repeat orders and real loyalty, built on relevance and trust.
Re-Engage
When customers shift their business, are you trying to win them back?
When attention drifts, METIS reignites it. Predictive data models and trigger-based campaigns re-activate dormant audiences, driving renewed interest and incremental growth. Every comeback is measurable, every win adds to lifetime value.
3 – The METIS Impact
Data → Strategy → Experience
We connect the dots others miss. By unifying data, activating AI optimization, and aligning every channel around customer experience, METIS turns marketing into a growth engine that scales—from acquisition through advocacy. We don’t stop at leads; we close the sale.
This is full-funnel marketing, re-engineered.
METIS Omnichannel Activation Suite
Omnichannel isn’t about more channels.
It’s about precision, progression, and performance—powered by data and intelligence.
METIS omnichannel programs are built for clarity—and powered by intelligence. Each offering runs on our data foundation, combining human-led strategy with AI-driven optimization and always-on martech to continuously improve performance across every channel.
METIS: ACCELERATE™
Fast, Optimized Priority Objectives
Focused Activation Within Defined Architecture.
ACCELERATE™ is built for speed and focus. It establishes activation velocity within a defined growth architecture.
Designed for priority objectives and focused initiatives, ACCELERATE™ activates identity-resolved audiences across coordinated channels while reinforcing lifecycle infrastructure and attribution clarity.
This is controlled expansion, not isolated promotion.
Perfect for:
Lead generation
Product launches
Awareness or trial spikes
Testing a new audience or channel
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This product includes one multi-channel customer journey designed to achieve a single goal. Our team will work with you to build the right path for your customer, so you get the results you need.
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An audience refers to the customer group the campaign will target. For this product, you can pick one distinctive customer group from your data.
We’ll track audience engagement and drop updates to your systems quarterly.
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A channel is the type of outreach the campaign will use to reach the customer, choose from multiple digital platforms, social, email, SMS, and phone. This product includes up to two channels.
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Our AI-assisted campaign optimization not only aids our team in continually optimizing your campaigns for results, but also tests creative. This package includes up to 5 creative variants that can be tested as part of your campaign.
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A standardized weekly report on campaign activities and results is sent directly to your inbox.
Step up: 20-Day
Pricing: Monthly subscription + media fees (10% management fee)
Minimum run: 90 days
METIS: AMPLIFY™
Multi-Touchpoint Journey Progression
Multi-Journey Orchestration Across Persona Segments.
AMPLIFY™ extends activation depth across multiple journeys and audience clusters.
Building on unified identity and strategic sequencing, AMPLIFY™ integrates digital engagement, CRM workflows, and inside sales coordination to drive sustained persona-journey progression.
Activation compounds as sequencing matures, feedback loops strengthen, and revenue measurement becomes more precise.
Perfect for:
First order → onboarding
Repeat purchase → upsell
Engagement → application or conversion
Qualified lead → sales representative meeting
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This product includes two distinct campaigns, within a single journey. As customers complete one campaign and move to the next, such as first-order to onboarding, or second order to credit application, they are building a long-term relationship with your brand. Our team will work with you to build the right customer path, achieving your goals.
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An audience refers to the customer group the campaign will target. For this product, you can pick two distinctive customer groups from your data.
We’ll track audience engagement and drop updates to your systems twice a quarter.
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A channel is the type of outreach the campaign will use to reach the customer, choose from multiple digital platforms, social, email, SMS, and phone. This product includes up to five channels.
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Our AI-assisted campaign optimization not only aids our team in continually optimizing your campaigns for results, but also tests creative. This package includes up to 15 creative variants that can be tested as part of your campaign.
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A standardized ROI dashboard on campaign activities and results is available for real time log in.
Step up: 30-Day
Pricing: Monthly subscription + media fees (10% management fee)
Minimum run: 6 months
METIS: MAXIMIZE™
Omnichannel Lifecycle Management
Continuous, Revenue-Governed Growth Activation.
MAXIMIZE™ operationalizes omnichannel as a continuous growth engine.
With architecture, identity infrastructure, and activation fully aligned, MAXIMIZE™ drives always-on lifecycle orchestration, cross-channel optimization cadence, and revenue-accountable performance management.
Engagement data feeds back into the intelligence layer—refining audiences, strengthening sequencing, and increasing efficiency over time.
This is sustained activation governed by revenue impact.
Perfect for:
Complex customer lifecycle management
Enterprise or distributed network customization
Building brand lifetime value
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This product allows for complete customization of as many segmented journeys/campaigns as you require.
Customer segmentation/persona building data products are available to pair with this product. Other custom services can also be added such as creative, additional analysis, website development and others.
Each customer journey is personalized to drive the customer to achieve multiple campaign goals and build life-time value with your brand. Our team is ready to help you build this strategy.
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You can identify as many customer segments/personas as you need. We will map your omnichannel campaign data back to the system of your choice and feed you updated data real time.
Customer segmentation/persona data products are available on our data page.
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This product offers full-funnel, full-channel access that can be customized by campaign. Choose from multiple digital platforms, social, email, SMS, and phone.
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Our AI-assisted campaign optimization not only aids our team in continually optimizing your campaigns for results, but also tests creative. This package includes up to 30 creative variants that can be tested as part of your campaign.
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A multi-level dashboard including customer sales, journey/campaign activities, and channel results is available for real-time login.
Step up: 45+-Day (dependent on scale)
Pricing: Monthly subscription + media fees (10% management fee)
Minimum run: 12 months
If you need content, customer segmentation, or help with data management, our data products or custom execution can be added to any omnichannel product.
Get a Complimentary Strategy Session.
Channels
Programmatic Display
Google and Bing (high-intent search ads)
Connected TV
Meta: Facebook+Instagram
LinkedIn
Reddit
Digital Audio
YouTube
Email
SMS (text messaging)
Phone (in-person connection)