Connected Data
Disconnected Data Limits Growth. Build the Foundation for Better Decisions.
METIS creates the governed, maintained data foundation required for better growth decisions.
FORGE™ connects fragmented information, resolves identities and relationships, and creates trusted, context-ready data and baseline visibility that teams can use.
The data foundation
FORGE™ Turns Fragmented Data Into a Trusted, Governed Foundation.
Growth decisions often depend on information scattered across CRM systems, sales activity, distributor relationships, transactions, product history, marketing platforms, and operating knowledge.
FORGE™ connects those sources, applies established professional-market data and relationship patterns, and configures the foundation to the client’s actual operating model, terminology, data, and objectives.
METIS standardizes the common foundation first, configures it to the business second, and customizes only where the growth problem requires it.
Connect
Bring together relevant business, customer, partner, and market data sources.
Resolve
Resolve duplicate records and connect professional firms, individual contacts, accounts, branches, locations, channels, roles, and other relevant relationships.
Validate
Clean, standardize, validate, and improve confidence in the information.
Enrich
Add relevant attributes and records that improve business and market understanding.
Govern
Manage rights, provenance, permissions, preferences, consent, and opt-in tracking.
Maintain + Prepare
Refresh and maintain trusted data, then prepare it for visibility, intelligence, activation, measurement, and operational use.
Connected data architecture
Connected Data Products Built for Growth Decisions.
Connected Data is not the decision itself. FORGE™ is the governed foundation that maintains trusted identities, relationships, evidence, and baseline visibility so the business—and METIS Intelligence—can understand customers, markets, relationships, and opportunities with greater confidence.
FORGE™
The Connected Data Foundation
FORGE™ is the governed data foundation within the METIS Growth Intelligence system.
Fragmented records, disconnected systems, and inconsistent identifiers limit growth decisions and execution. FORGE™ connects relevant sources, resolves identities and relationships, and establishes clean, persistent, governed, context-ready data the business can trust and use.
FORGE™ begins with established professional-market data structures, relationship models, and visibility sets, then configures them to the client’s actual operating model, terminology, data, and objectives.
Without data integrity—and the ongoing maintenance required to preserve it—Growth Intelligence cannot scale. FORGE™ builds and maintains that integrity.
- Connect business, customer, partner, and market data from multiple sources
- Cleanse, standardize, and validate customer, professional, account, and prospect records
- Resolve professional firms, individual contacts, accounts, branches, locations, channels, and relevant relationships
- Enrich the foundation with relevant business, market, behavioral, or relationship attributes
- Govern rights, provenance, permissions, preferences, consent, and opt-in tracking
- Refresh and maintain the foundation as data, relationships, and business needs change
- Create baseline visibility and prepare trusted data for Intelligence, activation, measurement, and operational use
NEXUS™
Secure Collaboration Across the Ecosystem
NEXUS™ is the collaboration layer of the connected data architecture.
In professional markets, manufacturers, distributors, and partners often need to work from shared intelligence without exposing proprietary data. NEXUS™ enables secure collaboration, controlled matching, and connected measurement—so organizations can coordinate activity while maintaining control and compliance.
Data stays protected. Collaboration becomes possible.
- Controlled partner collaboration around shared audiences or opportunities
- Secure matching without exposing proprietary customer data
- Connected measurement and shared reporting
- Supports manufacturer–distributor and partner activation models
- Ideal where multiple organizations must coordinate without losing data control
FORGE™ and METIS Intelligence operate as connected parts of one Growth Intelligence system. FORGE™ maintains the trusted, context-ready foundation. METIS Intelligence uses that foundation to improve decisions—and can identify new data, relationships, refresh requirements, features, and outcome signals that strengthen it over time. Activation connects the decision to action, and the outcomes return as new evidence.
Across the growth system
A Trusted Foundation Creates Usable Visibility Across the Growth System.
FORGE™ creates baseline visibility the business can use while establishing the governed foundation required for strategy, intelligence, activation, and measurement.
The specific views reflect the growth problem, the available evidence, and the way the business actually operates.
Connected Data
Build the Foundation Better Decisions Require.
Start with the growth problem. METIS helps determine what information, connections, and capabilities are required.