Scattered Data
Can't Fuel Growth.
METIS Brings
Order to the Chaos.
Unified identity. AI-powered intelligence. Data that's ready to activate across every touchpoint—and smarter with every interaction.
Data Infrastructure Engineered for B2B & B2B2C Growth.
In complex B2B and B2B2C markets, customer data is rarely centralized—and rarely complete. Records are scattered across CRM systems, marketing platforms, distributors, transactional databases, and inside sales workflows. Critical attributes are missing. Identity is fragmented. Insight is partial.
Following Go-To-Market Strategy, METIS architects unified data infrastructure that resolves fragmented identities, enriches incomplete records, models data for activation, and aligns systems into a single, activation-ready intelligence layer.
As engagement data flows through omnichannel activation, it feeds back into the system—tracking multi-touch attribution, refining personas, and increasing precision over time.
METIS FORGE™, ARCHETYPE™, and NEXUS™ form the identity and intelligence layer of the Pro Growth Flywheel™.
Three Products. One Unified Intelligence Layer.
Each product is designed to work standalone or together as a fully integrated data foundation—building from identity resolution through AI intelligence to secure collaboration.
FORGE™
FORGE™ is the data foundation.
Fragmented records, disconnected platforms, and inconsistent identifiers prevent accurate targeting and measurement. FORGE™ unifies customer identity across systems—establishing a clean, persistent, activation-ready profile that powers segmentation, lifecycle orchestration, and revenue attribution.
Without identity integrity, growth infrastructure cannot scale. FORGE™ builds that integrity.
- Ingests & unifies data from one or more sources
- Cleanses and validates customer records
- Augments records with new attributes and/or adds new records from leading industry sources
- Creates & manages identity resolution (consent/preferences)
- Includes activation connector
ARCHETYPE™
ARCHETYPE™ AI transforms unified identity into strategic intelligence.
Once data is resolved, ARCHETYPE™ applies advanced AI modeling and segmentation to define actionable personas based on behavior, engagement, and revenue contribution. This enables precision lifecycle sequencing, targeted activation, and more efficient resource allocation.
Identity becomes intelligence. Intelligence drives growth.
- Access leading customer data sources to define and create audience sets
- Upload your customer data records for a combined audience
- Identify what customer, product, or sales attributes matter most to your brand
- AI models identify data trends and cluster audiences to build targeting personas
- Scores your customer data vs clustered personas, showing % fit
NEXUS™
NEXUS™ is the collaboration layer of the growth architecture.
In B2B2C markets, manufacturers and distributors must activate shared audiences—but cannot expose proprietary data. NEXUS™ enables secure, two-way clean room matching and audience development, allowing coordinated omnichannel activation and cross-organizational measurement without sacrificing control or compliance.
Data is protected. Growth is shared.
- Secure data collaboration and measurement layer for two-party joint promotions
- Used for targeting, promotion, and measurement
- 2-way secure aggregate data reporting
- Ideal for manufacturers working with multi-point distributors, retailers, or other outlets
- Or distributors offering multiple manufacturer brands
The Intelligence Layer That Powers the Flywheel.
FORGE™, ARCHETYPE™, and NEXUS™ don't just clean and organize data. They make it usable—feeding persona-driven journeys, channel targeting, and revenue attribution directly into omnichannel activation.
- Unified identity enables precise audience targeting
- AI personas drive lifecycle sequencing and messaging
- Attribution models connect spend to revenue
- Every interaction enriches the data—increasing precision over time
- Secure collaboration unlocks joint go-to-market with distribution partners
Data is the first stage of the Pro Growth Flywheel™. Everything else depends on getting this right.