Data Infrastructure Engineered for B2B & B2B2C Growth.
In complex B2B and B2B2C markets, customer data is rarely centralized—and rarely complete.
Records are scattered across CRM systems, marketing platforms, distributors, transactional databases, and inside sales workflows. Critical attributes are often missing. Identity is fragmented. Insight is partial.
Following Go-To-Market Strategy, METIS architects unified data infrastructure that resolves fragmented identities, enriches incomplete records, models data for activation, and aligns systems into a single, activation-ready intelligence layer.
As engagement data flows through omnichannel activation, it feeds back into the system—tracking multi-touch attribution, refining personas, and increasing precision over time.
Data is not static. It becomes more intelligent with every interaction.
METIS FORGE™, ARCHETYPE™, and NEXUS™ form the identity and intelligence layer of the Pro Growth Flywheel™.
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![Data factory. Unify, deduplicate, augment and validate customer data for marketing activation via omnichannel campaigns.]()
METIS: FORGE™
FORGE™ is the data foundation.
Fragmented records, disconnected platforms, and inconsistent identifiers prevent accurate targeting and measurement. FORGE™ unifies customer identity across systems—establishing a clean, persistent, activation-ready profile that powers segmentation, lifecycle orchestration, and revenue attribution.
Without identity integrity, growth infrastructure cannot scale. FORGE™ builds that integrity.
- Ingests & unifies data from one or more sources
- Cleanses and validates customer records
- Augments customer records with new attributes and/or adds new records from leading industry sources
- Creates & manages identity resolution (consent/preferences)
- Includes activation connector
Set up: 20-Day
Pricing: Monthly Subscription
Minimum run: 12 months
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![Segmenting customer audiences]()
METIS: ARCHETYPE™
ARCHETYPE™ AI transforms unified identity into strategic intelligence.
Once data is resolved, ARCHETYPE™ applies advanced AI modeling and segmentation to define actionable personas based on behavior, engagement, and revenue contribution. This enables precision lifecycle sequencing, targeted activation, and more efficient resource allocation.
Identity becomes intelligence. Intelligence drives growth.
- Access leading customer data sources to define and create audience sets
- Upload your customer data records for a combined audience
- You identify what customer, product, or sales attributes are most important to your brand
- AI models identify data trends and cluster audiences to build targeting personas for activation
- Scores your customer data vs the clustered personas, showing % fit
Set up: 15 days to full result
Pricing: One-time package price
Minimum run: One time
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![Digital data lines and colorful lights in a data center. Clean room 2nd party data layer for joint promotion of products.]()
METIS: NEXUS™
NEXUS™ is the collaboration layer of the growth architecture.
In B2B2C markets, manufacturers and distributors must activate shared audiences—but cannot expose proprietary data. NEXUS™ enables secure, two-way clean room matching and audience development, allowing coordinated omnichannel activation and cross-organizational measurement without sacrificing control or compliance.
Data is protected.
Growth is shared.- A secure data collaboration and measurement layer allowing two parties to engage in joint promotion of products
- Used for targeting, promotion, and measurement
- 2-way secure aggregate data reporting
- Great solution for manufacturers working with multi-point distributors, retailers, or other outlets. Or distributors offering multiple manufacturer brands.
Set up: 30-day
Pricing: Monthly subscription
Minimum run: 12 months
Talk to a Data Expert.
Share a few details, and the METIS team will be in touch shortly.
Build a data framework and management system that fuels growth—bring order to chaos.
With METIS, strategy and intelligence work together to orchestrate smarter campaigns, connect every channel, and drive measurable outcomes.
We can’t wait to help you start building what’s next.