Growth Intelligence for Professional Markets
See Your Market More Clearly. Know Where to Grow Next.
METIS helps manufacturers and distributors connect what they know, understand what it means, and turn it into better growth decisions.
Strategy. Connected data. Intelligence. Activation.
Why context matters
More Data. Faster Technology. Better Decisions Still Require Context.
Companies have more information, more technology and more ways to act than ever before.
AI is accelerating what businesses can analyze and automate. But technology alone still cannot tell you which customers matter, where opportunity exists, what changes in customer behavior mean, or what the business should do next.
METIS brings professional-market knowledge together with connected business data, market intelligence and disciplined decision methods to help companies understand what matters and make better growth decisions.
Professional-market complexity
Your Market Is More Complicated Than a Customer List.
Growth in professional markets rarely follows a straight company-to-customer path.
Manufacturers, distributors, dealers, branches, contractors, installers, specifiers and end customers influence one another. The person creating demand may not make the purchase. The account buying the most today may not represent the greatest opportunity tomorrow.
The experience behind METIS spans decades of work across professional markets, distribution, customer behavior, data, technology and growth.
That experience helps us understand the structures and relationships behind the transaction—and know where to look when the answer is not obvious.
Manufacturer / Brand
Products, priorities and market investment
Distributor / Dealer / Channel
Access, availability, service and relationships
Professional Market
Contractors, installers, dealers, specifiers and other professionals who buy, influence and recommend
End Customer / Market
Demand and outcomes shaped across the ecosystem
One growth intelligence system
Start Where You Need Us.
METIS brings strategy, connected data, intelligence and activation together around the growth problem. Come to us with the problem—not a prescribed solution.
We can lead one capability or connect the full system, starting where the business needs us today and expanding as the opportunity requires.
Growth Strategy
Determine where opportunity exists, what should change, where to invest and how the business should move.
Explore Go-to-Market Strategy →Connected Data
Unify, clean, validate, resolve and enrich customer, professional, account, transaction and engagement data so the business has a stronger foundation for decisions.
Explore Data + Intelligence →METIS Intelligence
Combine Business Context with the METIS Method and proprietary Intelligence Workflows to identify what the evidence suggests, recommend action and improve recurring growth decisions over time.
Explore METIS Intelligence →Activation
Put growth decisions into motion across sales, branches, channels, ecommerce, omnichannel, outbound and custom execution.
Explore Activation →The METIS growth system
From Business Objective to Better Decisions.
Intelligence
SystemOutcome-informed. Always learning.
Business Objective
Define the measurable outcome.Start with the business result that matters.
Business Context
Bring the right evidence together.Understand the market, customer and business around the decision.
METIS Intelligence
Interpret what the evidence suggests.Identify the most credible path forward.
Growth Decision
Choose the plan.Prioritize where to invest and what to do.
Action
Put the decision in motion.Activate through the teams and channels the decision requires.
Revenue + Outcomes
Measure what changed.Tie the result back to the business objective.
Learning
Make the next decision smarter.Return outcomes as evidence for the next cycle.
Built for complex customer ecosystems
Professional Markets Are Our Market.
METIS works with organizations where growth depends on networks of professional customers, dealers, installers, contractors, agents and local operators.
See What Your Market Is Telling You
Bring Us the Growth Problem.
We’ll help determine what the opportunity requires.